Dmitry Risukhin
Senior Customer Engagement Leader
I build the programs that turn executive conversations into enterprise revenue. 20+ years designing EBC programs, customer insights mechanisms, and experiential marketing at Microsoft, AWS, F5, and T-Mobile.
Customer Engagement Programs
2001–2012
Microsoft
Global Executive Engagement Manager
Built the first vertical EBC program during Microsoft's pivot to industry solutions, delivering 700+ CxO briefings and influencing $1.75B in enterprise revenue.
2014–2017
AWS
Enterprise BD and EBC Founder
Proposed and built the EBC program from scratch during AWS's run from $7B to $40B, scaling to 800+ engagements annually and 2,400 executive meetings at re:Invent.
2017–2021
F5
Senior Director, Customer Engagement
Elevated a POC program to a global CxO engagement model, built a new headquarters center recognized with two GACEP awards, and launched customer insights programs.
2023–2026
T-Mobile
Head of EBC Program
Formulated EBC strategy, unified the demo experience at 4 sites, and built two briefing centers including a headquarters recognized with both GACEP World Class and Innovation awards in 2026.
About
My career started at 16 in Russia, programming in C for UNIX on a Soviet PDP-11 clone at school. By my mid-twenties I had moved from software development into managing enterprise technology (as IT Director for Russia), first for Cadbury Schweppes, then Ericsson. In 2001, Microsoft brought me to the US to help it engage more effectively with large enterprise customers.
That work led me to the Executive Briefing Center as a mechanism, and I have been building and scaling EBC programs ever since, at four companies and four inflection points: Microsoft's pivot to industry solutions, AWS's run from $7B to $40B, F5's shift from hardware to software, and T-Mobile's push into enterprise B2B. Two of the four facilities I designed received GACEP World Class recognition — the F5 Seattle headquarters in 2020, and the T-Mobile Bellevue headquarters in 2026.
The current inflection point is AI, and I have been exploring it as a practitioner before the recent hype cycle. In 2018, I shared with my teenage son how at his age I had built a self-learning machine from matchboxes. He decided to do it too, and won 1st place at the WA state science fair. From there I built a home lab to experiment hands-on: created my first photorealistic image with Stable Diffusion on an NVIDIA RTX 3090 in 2023, and started self-hosting LLMs on multi-GPU rigs in 2024. Most recently, I started building with Claude Code a relationship management platform to support my professional networking.
At work, the focus has been on immersive experiential storytelling and on capturing insights from EBC engagements. At F5 in 2019, we built a mechanism for capturing customer insights to drive our product roadmap and GTM priorities. At T-Mobile in 2025, my team began using AI to streamline engagement orchestration and capture business insights from sales teams and customer interactions at the EBC.
Education
MBA
University of Washington · 2011
Foster School of Business
MS, Computer Systems
Moscow Engineering Physics Institute · 1993
MEPhI — National Research Nuclear University
Certifications
Azure Fundamentals
Microsoft
AI Implications for Business Strategy
MIT Sloan School of Management
Speaking
GACEP Conference Speaker
Global Association of Customer Engagement Professionals · April 2026
I presented at the GACEP 2026 Spring Conference, Santa Clara, April 20–22. The session made the case for integrating EBC, CAB, and event programs into a single customer loyalty and innovation engine, with examples from my previous work.
Let's connect
Whether you're building an executive engagement program, exploring AI-driven CX strategy, or just want to talk shop — I'd love to hear from you.